Van Heusen is an apparel manufacturer, which also has a big network of retail centers in India. They decided to purchase databases from authentic secondary sources of apparel customers and integrate it to their existing database of customers, for a proposed online social media marketing activity. To ensure non-repetitive messages to the same customer and optimal data storage, they eliminated duplicate copies of data by using available methods. What is this method as part of marketing adopted by Van Heusen referred to as?
a.Affiliate marketing
b.Online marketing
c.Database marketing
d.De-duping
e.Algorithmic trading
Varun Motors, the dealers of Maruti Suzuki, as part of the promotion of Nexus, have decided to investigate various types of collected data from all available channels they have been using to promote. A team focused on the nodes (individual actors, people, or things within the network) and the ties or edges (relationships or interactions) of the various available social sites they are connected with from the compiled data to help Varun’s new marketing strategy. What is this marketing activity done by Varun referred to as?
a.Off line marketing
b.On line marketing
c.Social marketing
d.Social media marketing
e.Social network analysis
Apollo pharma group has a big network of retail medical centers. In addition to some standard rebate on purchase of medicines above certain value, they also decided to give business rewards to any stakeholder for bringing a visitor or customer towards prospective business and marketing efforts. What is this marketing activity done by Apollo referred to as?
a.Affiliate marketing
b.Online marketing
c.Database marketing
d.Offline marketing
e.Employee referral
Flipkart, a famous ecommerce company has realized that, their customers reach them through multiple channels. They decided to adopt Cross-Channel Lifecycle Marketing to address customers from various channels for additional business promotion and servicing. What are the sequential stages in the process of Cross-Channel Lifecycle Marketing helpful for Flipkart?
a.Get approval of the customer, call information, preferences of customer for multiple channels
b.Get approval of the customer, preferences of customer for multiple channels call information
c.Call information, preferences of customer for multiple channels, get approval of the customer
d.Call information; get approval of the customer, preferences of customer for multiple channels
e.Preferences of customer for multiple channels get approval of the customer, call information
Ratnadeep Super Markets had decided to enhance the efforts of marketing for more reach to customers and adding new customers. They adopted web and email marketing with lot of content for promotion, in addition to picking up sales leads from web sites and their emails. What type of marketing is adopted by Ratnadeep?
a.Off line marketing
b.On line marketing
c.Social marketing
d.Social media marketing
e.Affiliate Marketing
MBA & BBA ADMISSION | MBA TUITION | BBA TUITION | ASSIGNMENT | MCQ | PROJECT | DIGITAL MARKETING | EXECUTIVE COACHING | OTHER STUDY MATERIALS | STUDY MATERIALS
9748882085 | 7980975679 | 9836953772