Customer Relationship Management (CRM) is a strategic approach that focuses on managing a company’s interactions with current and potential customers. It leverages data analysis to understand customer behaviors and preferences, aiming to enhance customer satisfaction and loyalty. CRM systems compile information from various channels, including the company’s website, telephone, email, live chat, marketing materials, and …
Summary of Case Study : Desi Hangover The case study of Desi Hangover outlines the journey of two Indian university students, Hitesh Kenjale and Lakshya, who met in Cairo, Egypt, in August 2012. They shared a common ambition to start their own business and a passion for footwear, specifically Kolhapuri Chappals. Key Highlights: Inception and …
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A Multi Product Company is planning to design its SBU structure, what suggestions would you give them? What are the characteristics features of a SBU? When designing a Strategic Business Unit (SBU) structure for a multi-product company, several considerations should be taken into account to ensure efficiency, clarity of focus, and effective management. Here are …
Develop a Public Relations campaign for IRDA to help create awareness about the Life Insurance sector and to educate policyholders about their rights. Title: Empowering Lives: The IRDA Life Insurance Awareness Campaign Objective: The primary objective of this Public Relations campaign is to generate awareness about the Life Insurance sector and educate policyholders about their …
Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …
Q.1 Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation …
As marketers, we as a whole are shown about the four pillars of marketing strategy. The 4 P’s-Product, Price, Place, and Promotion are imbued in our memory from the very first moment of our education in the marketing scene. Be that as it may, these four categories line up with four other, more realistic pillars …
MB 203: MARKETING MANAGEMENTMODULE I (MAKAUT MBA SYLLABUS & STUDY MATERIAL) 4 P’s OF MARKETING FROM 4P’s TO 4C’s OF MARKETING The Four Ps is being replaced by the Four Cs model, comprising of consumer, cost, convenience, and communication. The Four Cs model is more consumer-situated and fits better in the development from mass marketing …
I have shared an Online session conducted for MBA & BBA students from various universities. The new product development process is an important topic in the filed of marketing management.
