As marketers, we as a whole are shown about the four pillars of marketing strategy. The 4 P’s-Product, Price, Place, and Promotion are imbued in our memory from the very first moment of our education in the marketing scene. Be that as it may, these four categories line up with four other, more realistic pillars of marketing: the 4 C’s.
What are the 4 C’s?
The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication, are seemingly much more important to the marketing blend than the 4 P’s. They focus on marketing and selling a product as well as on communication with the interest group from the very start of the process as far as possible.
The 4 P’s focus on a seller-situated marketing strategy, which can be incredibly effective for deals. Nonetheless, the 4 C’s offer a more consumer-put together perspective with respect to the marketing strategy.
To further explain the importance of the 4 C’s, I’ll separate them piece by piece for you.
- Customer Wants and Needs
The primary C in this marketing blend is the customer’s wants and needs. Rather than focusing on the actual product, the primary C focuses on making up for a shortcoming in the customer’s life. This marketing strategy is important for organizations that are keen on looking for an understanding of their customers. Once you understand your customer, it becomes much simpler to create a product that will be good for them. The customer goes with the purchase choice and is, therefore, the most significant resource in any marketing strategy. - Cost
The Second C in this marketing blend is cost. Try not to confuse the cost of your product with its price. Price is just a little fragment of the general cost of purchasing a product to a customer. It is important to decide of generally cost – not price – of your product to the customer. Cost includes price of the thing, yet in addition might include things such as the time it takes for the customer to set to your location up to purchase your product, or the cost of gas that it takes to get them there. Cost can likewise include the product’s advantage, or lack-there-of, to the customer. - Convenience
The Third C inside this marketing blend is convenience. Convenience is like “place” in the 4P’s marketing strategy. Be that as it may, these two are totally different. Place simply alludes to where the product will be sold. Convenience is a much more customer-situated approach to this marketing strategy. Once you have examined your customer’s propensities, you ought to have the option to know whether they shop on the web or in stores as well as how they will purchase your product. The general cost of the product will decide in part its convenience to your interest group. The objective is to make the product cost effective and simple enough for the customer to achieve the product without going through pointless tasks. - Communication
The fourth and last C in this marketing blend is communication. Communication is generally key to business marketing; without it, the 4 C’s wouldn’t be effective. Communication is like the fourth P, promotion; notwithstanding, it is totally different. Promotion of a product is utilized to influence customers to inspire them to purchase a product. Promotion can often be manipulative and ineffective. Notwithstanding, once more, communication is a customer-situated approach to the errand of selling products. Communication requires interaction between the buyer and seller. This marketing strategy can without much of a stretch be implemented using social media.
Marketing a product on your social media locales, or in any event, including connections to your social media profiles can be exceptionally beneficial to your customers. This permits them to interact with your brand on a personal level and will ultimately prompt more prominent brand steadfastness among your customers.
Applying the 4 C’s
The 4 C’s of marketing can be exceptionally beneficial to any marketing strategy. This strategy forces marketers to truly understand their audience before they in any event, being to develop a product. This strategy requires communication all through the whole process, beginning to end, and starts with understanding what the customer wants and needs out of your product. While using the 4 C’s, simply make sure to continuously consider your customer first, and communicate with them enroute. Consequently, your audience will feel like you are speaking directly to them and their needs.