MCQ’s on International Marketing

International Marketing is dominated by_________ countries

1. Poor
2. Developing
3. Developed
4. None of the Above

——————————- is a situation of international price discrimination

1. Counter Trade
2. Dumping
3. Buyback
4. None of the Above

EXIM stands for ——————————————–

1. Export
2. Import
3. Export & Import
4. None of the Above

The components of International Strategies include:

1. Distinctive Competence
2. Scope of Operations
3. Deployment of Resources & Synergy
4. All of the Above

MNE stands for

1. Multinational Enterprises
2. Multinational Equity
3. Multinational Exim
4. None of the Above

 Multinational Corporations (MNCs) are

1. Any corporation that is registered and operates in more than one country at a time
2. Any Company operating in Rural Market
3. Any Corporation operating only in Urban Market
4. None of the Above

Market Entry strategies include

1. Direct Exporting
2. Licensing
3. Franchising
4. All of the Above

Licensing is a ———————————————-

1. Business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
2. Joint venture between a franchisor and franchisee.
3. Agreement pertains to a business’s entire brand and operations.
4. None of the Above

 Export risk insurance mainly aims at ———————————————–

1. Protecting a seller of products and services from the risk of non-payment by a foreign buyer
2. Paying a sum of money in exchange for a premium, upon the death of the exporter.
3. Offering medical coverage to the exporter.
4. None of the Above

Franchising agreement pertains to —————————————————-

1. Registered Trademarks
2. A business’s entire brand and operations
3. All of the Above
4. None of the Above