MCQ’s on Rural Marketing


Rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers so as _______________

  1. To dump the goods to be liquidated later
  2. To soak up the huge size of the untapped market
  3. To get rid of the unsold or out of demand products
  4. To sell the products to a segment of ill-informed consumers

The greatest problem in the rural market is ____________

  1. To sell the product
  2. To identify customer needs
  3. The resources to manage
  4. To reach the customers & retailers

The Role of Agricultural department of India includes

  1. Five Year Plan
  2. Land Reforms
  3. Irrigation Method
  4. All of the Above

Minimum Support Price (MSP) is

  1. It indicates the minimum price level which is guaranteed to the sellers by the government.
  2. The price that is determined in the market by the interaction of demand for and supply of goods without external intervention
  3. It is the ratio of price prevailing in two sectors
  4. None of the Above

CACP stands for …………………………………………….

  1. Commission for Agricultural Costs and Prices
  2. Cost And Commission Prices
  3. Cost of Agricultural Products and Commission Prices
  4. None of the Above

 A major portion of the rural population consists of —————— income groups.

  1. High
  2. Medium
  3. Low
  4. None of the Above

If done through ——————————– then rural marketing would be more effective.

  1. Web Advertisements
  2. Village Fairs
  3. Door to Door Campaign
  4. None of the Above

Markets popularly known as haats and shandies are ——————— markets.

  1. Rural
  2. Urban
  3. National
  4. None of the Above

 Rural consumers are ————————————–

  1. Price Sensitive
  2. Less Price Sensitive
  3. Quality Conscious
  4. None of the Above

Profiling the rural market is a part of —————- stage of rural marketing strategy.

  1. Planning
  2. Execution
  3. Feedback
  4. None of the Above

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