BBA

LINEAR PROGRAMMING

Linear Programming is a problem-solving approach that has been developed to help managers to make decisions. Linear Programming is a mathematical technique for determining the optimum allocation of resources and obtaining a particular objective when there are alternative uses of the resources, money, manpower, material, machines, and other facilities. THE NATURE OF LINEAR PROGRAMMING PROBLEM …

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Underwriting of Shares Solved Sums for BBA 2023

Illustration 2.2Model: Issue of both shares and debentures underwritten by one underwriter Veer Ltd. issued 5,000 equity shares of 100 each and 5,000 10% debentures of 100 each. The debentures were issued at a discount of 8%. The whole of the issue was underwritten by M/s Durai & Co. for a commission of 2.5% on …

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Introduction to Strategic Corporate Finance

STRATEGIC CORPORATE FINANCE Strategic corporate finance is a crucial aspect of managing and growing a business. It involves making financial decisions that align with a company’s overall strategic goals and long-term vision. This approach goes beyond mere financial planning and focuses on integrating financial considerations into the broader strategic framework of the organization. Strategy vs. …

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Calcutta University CBCS Syllabus 2023 for BBA updated as on 11.07.2023

The BBA Hons syllabus of Calcutta University has been updated as per NEP guidelines as of 11.07.2023. Any students taking admission under BBA Hons (4 years degree course) or BBA (3 years degree course) in this current session 2023-2024 need to follow the below-mentioned syllabus. https://www.caluniv.ac.in/ The additional papers for semesters one and two for …

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Organization Development | Case Analysis

According to CEO of McKinsey & Co. Bob Sternfels, India would make it to the top in terms of global talent by 2047. The same is possible due to its huge working populace, growing number of transnational organizations, rehaul of global supply chains and digitalization. India is expected to be the leader in the Asian …

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Three most important quality propositions stated by most of the gurus in quality management

Quality management gurus have made significant contributions to the field of quality management, and their propositions have shaped the way organizations approach quality improvement. Here are three propositions stated by most quality management gurus. W. Edwards Deming: The System of Profound Knowledge W. Edwards Deming, one of the most influential quality management gurus, proposed a …

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Big data use in marketing and advertising| MCQs with Solutions for MBA students

Van Heusen is an apparel manufacturer, which also has a big network of retail centers in India. They decided to purchase databases from authentic secondary sources of apparel customers and integrate it to their existing database of customers, for a proposed online social media marketing activity. To ensure non-repetitive messages to the same customer and …

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MBA Case Study question and answer on Marketing

Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …

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Consumer Buying Decision Making Process

Consumer behavior refers to the actions and decisions made by individuals or households when they are purchasing goods or services. It involves studying how consumers make decisions, how they use products and services, and how they evaluate and respond to marketing and advertising efforts. Understanding consumer behavior is critical for businesses to develop effective marketing …

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