consumer behavior

Top 10 MBA Project Ideas for Marketing in 2025

The Marketing Landscape of 2025 The world of marketing is evolving at a rapid pace, shaped by technological advancements, changing consumer behaviors, and shifting ethical considerations. One of the most significant transformations in marketing is the rise of artificial intelligence (AI) and automation. AI-driven tools are revolutionizing campaign creation, customer segmentation, and real-time personalization. Marketers …

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Consumer Behaviour – Question & Answers

Definition of Consumer Market The consumer market refers to individuals and households that purchase goods and services for personal consumption, rather than for resale or business purposes. These markets include a wide range of products, such as groceries, clothing, electronics, and services like healthcare, entertainment, and education. Consumer markets are driven by various factors, including …

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