Desi Hangover – Marketing Case Study for BBA & MBA
Summary of Case Study : Desi Hangover The case study of Desi Hangover outlines the journey of two Indian university students, Hitesh Kenjale and Lakshya, who met in Cairo, Egypt, in August 2012. They shared a common ambition to start their own business and a passion for footwear, specifically Kolhapuri Chappals. Key Highlights: Inception and …
Desi Hangover – Marketing Case Study for BBA & MBA Read More »