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Desi Hangover – Marketing Case Study for BBA & MBA

Summary of Case Study : Desi Hangover The case study of Desi Hangover outlines the journey of two Indian university students, Hitesh Kenjale and Lakshya, who met in Cairo, Egypt, in August 2012. They shared a common ambition to start their own business and a passion for footwear, specifically Kolhapuri Chappals. Key Highlights: Inception and …

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ORGANIZATIONAL BEHAVIOUR – Question and answer 5

Comparatively discuss the theories of motivation of Maslow and Herzberg. Maslow’s Hierarchy of Needs and Herzberg’s Two-Factor Theory are two influential theories of motivation that provide insights into understanding employee motivation and satisfaction in the workplace. While there are similarities between the two theories, there are also key differences in their perspectives. Let’s discuss and …

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ORGANIZATIONAL BEHAVIOUR – Question and answer 3

QUESTION: Discuss the role of job satisfaction in improving employee output. ANSWER: Job satisfaction plays a crucial role in improving employee output and overall organizational performance. When employees are satisfied with their jobs, they tend to be more engaged, motivated, and productive. Here are some key ways in which job satisfaction positively impacts employee output: …

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