Customer Relationship Management (CRM) is a strategic approach that focuses on managing a company’s interactions with current and potential customers. It leverages data analysis to understand customer behaviors and preferences, aiming to enhance customer satisfaction and loyalty. CRM systems compile information from various channels, including the company’s website, telephone, email, live chat, marketing materials, and …
Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …
As marketers, we as a whole are shown about the four pillars of marketing strategy. The 4 P’s-Product, Price, Place, and Promotion are imbued in our memory from the very first moment of our education in the marketing scene. Be that as it may, these four categories line up with four other, more realistic pillars …
