Summary of Case Study : Desi Hangover The case study of Desi Hangover outlines the journey of two Indian university students, Hitesh Kenjale and Lakshya, who met in Cairo, Egypt, in August 2012. They shared a common ambition to start their own business and a passion for footwear, specifically Kolhapuri Chappals. Key Highlights: Inception and …
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E-Commerce has gained boom more after the digital payment initiative was emphasized for usage in recent years. Most of the retailers are using these platforms to sell their products. Discuss how the retailers are getting benefitted by choosing these e- commerce platforms. Which type of sellers are being benefitted most by choosing the e- commerce …
Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …
