Marketing: The Development of a Concept
MB 203: MARKETING MANAGEMENTMODULE I (MAKAUT MBA SYLLABUS & STUDY MATERIAL) 4 P’s OF MARKETING FROM 4P’s TO 4C’s OF MARKETING The Four Ps is being replaced by the Four Cs model, comprising of consumer, cost, convenience, and communication. The Four Cs model is more consumer-situated and fits better in the development from mass marketing …