October 2024

Consumer Behaviour – Question & Answers

Definition of Consumer Market The consumer market refers to individuals and households that purchase goods and services for personal consumption, rather than for resale or business purposes. These markets include a wide range of products, such as groceries, clothing, electronics, and services like healthcare, entertainment, and education. Consumer markets are driven by various factors, including …

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Quantitative Analysis for Managerial Decision-Making – Q&A and Practice Solutions

Describe briefly the questionnaire method of collecting primary data. State the essentials of a good questionnaire. Introduction The questionnaire method is one of the most effective and widely used techniques for collecting primary data in research. It involves asking a set of predefined questions to respondents, who provide their answers either in written or electronic …

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