The Marketing Landscape of 2025 The world of marketing is evolving at a rapid pace, shaped by technological advancements, changing consumer behaviors, and shifting ethical considerations. One of the most significant transformations in marketing is the rise of artificial intelligence (AI) and automation. AI-driven tools are revolutionizing campaign creation, customer segmentation, and real-time personalization. Marketers …
XYZ Corporation: Navigating Through Change Identify and describe the four fundamental functions of management as they pertain to the case study. Introduction XYZ Corporation, a leading player in the consumer electronics industry, has built its reputation on innovative products and strong market presence. However, the rapidly evolving market landscape, characterized by fierce competition and swift …
Q1. Dr. Rohit Mahajan, a promising young researcher, has secured a prestigious research grant. However, claiming the funds requires navigating a complex bureaucratic maze within the university administration. Long forms, unclear procedures, and seemingly endless approvals threaten to delay his crucial project. In light of this case, what principles of bureaucratic managements must Rohit consider? …
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Summary of Case Study : Desi Hangover The case study of Desi Hangover outlines the journey of two Indian university students, Hitesh Kenjale and Lakshya, who met in Cairo, Egypt, in August 2012. They shared a common ambition to start their own business and a passion for footwear, specifically Kolhapuri Chappals. Key Highlights: Inception and …
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A Multi Product Company is planning to design its SBU structure, what suggestions would you give them? What are the characteristics features of a SBU? When designing a Strategic Business Unit (SBU) structure for a multi-product company, several considerations should be taken into account to ensure efficiency, clarity of focus, and effective management. Here are …
“Business should provide Goods and Services in a manner that is sustainable and safe”. Prepare an executive summary (in your own words) to showcase how the company is delivering on this principle 2 of the National Guidelines on Responsible Business Conduct (NGRBC) from the Business Responsibility and Sustainability Report 2022-23 (BRSR) of a company of …
GDP or GNP, Which one is a better approach? Determining whether Gross Domestic Product (GDP) or Gross National Product (GNP) is a “better” concept depends on the specific analytical and policy goals. Each measure provides different insights into a country’s economic performance, and the choice of which to use may depend on the context and …
Horizon Technology is new IT Company with the motive of providing solutions to different Organisations by catering to their specific product requirements. This Company has received the Project Development Task which is not much Complex in nature and the requirements are also to some extent clear. As a new venture, this organization is not fully …
Define the term “Elasticity of demand.” Discuss different types of elasticity of demand. Also, explain why this concept should be of interest to anyone in business who has a choice to determine the price at which to sell their products. The Elasticity of Demand: Understanding Price Sensitivity in Business Introduction: Elasticity of demand is a …
