Research Methodology

Research Methodology – Case study

Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa aunched its own private label line of products, which included makeup, skincare, and haircare. The …

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Research Methodology Question and Answers

1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap. ANSWER: Business Problem: Inefficient Supply Chain Management in the Retail Industry Research Gap: Although there is existing literature on supply chain management in the retail industry, there is a research gap …

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