July 2023

MBA Case Study Question & Answer

Develop a Public Relations campaign for IRDA to help create awareness about the Life Insurance sector and to educate policyholders about their rights. Title: Empowering Lives: The IRDA Life Insurance Awareness Campaign Objective: The primary objective of this Public Relations campaign is to generate awareness about the Life Insurance sector and educate policyholders about their …

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Organization Development | Case Analysis

According to CEO of McKinsey & Co. Bob Sternfels, India would make it to the top in terms of global talent by 2047. The same is possible due to its huge working populace, growing number of transnational organizations, rehaul of global supply chains and digitalization. India is expected to be the leader in the Asian …

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Three most important quality propositions stated by most of the gurus in quality management

Quality management gurus have made significant contributions to the field of quality management, and their propositions have shaped the way organizations approach quality improvement. Here are three propositions stated by most quality management gurus. W. Edwards Deming: The System of Profound Knowledge W. Edwards Deming, one of the most influential quality management gurus, proposed a …

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Big data use in marketing and advertising| MCQs with Solutions for MBA students

Van Heusen is an apparel manufacturer, which also has a big network of retail centers in India. They decided to purchase databases from authentic secondary sources of apparel customers and integrate it to their existing database of customers, for a proposed online social media marketing activity. To ensure non-repetitive messages to the same customer and …

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Workplace Injuries and illness and the need for an ISO Standard

Workplace injuries and illnesses are significant concerns that impact the well-being of employees and the overall productivity of organizations. While there isn’t currently an ISO standard specifically dedicated to workplace injuries and illnesses, there is an international standard that addresses occupational health and safety management systems. This standard is ISO 45001:2018, titled “Occupational health and …

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MBA Case Study question and answer on Marketing

Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …

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The Employees’ Provident Fund (EPF)

The Employees’ Provident Fund (EPF) is a social security scheme in India that is managed by the Employees’ Provident Fund Organization (EPFO), which is under the Ministry of Labour and Employment, Government of India. EPF is applicable to organizations with 20 or more employees and certain other specified establishments. It is aimed at providing financial …

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Consumer Buying Decision Making Process

Consumer behavior refers to the actions and decisions made by individuals or households when they are purchasing goods or services. It involves studying how consumers make decisions, how they use products and services, and how they evaluate and respond to marketing and advertising efforts. Understanding consumer behavior is critical for businesses to develop effective marketing …

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Probability Solved Sums

There are 15 boys and 10 girls in the class. If three students are selected at random, what is the probability that 1 girl and 2 boys are selected? A. 1/40 B. 1/ 2 C. 21/46 D. 7/ 41 E. None of these The correct option is: C Solution: Total number of ways of selecting …

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