March 2023

Marketing: The Development of a Concept

MB 203: MARKETING MANAGEMENTMODULE I (MAKAUT MBA SYLLABUS & STUDY MATERIAL) 4 P’s OF MARKETING FROM 4P’s TO 4C’s OF MARKETING The Four Ps is being replaced by the Four Cs model, comprising of consumer, cost, convenience, and communication. The Four Cs model is more consumer-situated and fits better in the development from mass marketing …

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CASH CONVERSION CYCLE- NMIMS ASSIGNMENT

Q2. What is a Cash Cycle? Explain. Calculate using the following information. (Assume 360 days in a year).     (10 Marks) Opening Balances   Raw Material 1,00,000 WIP 45,000 Finishes Goods 1,35,000 Debtors 6,00,000 Creditors 8,60,000     Closing Balances   Raw Material 2,00,000 WIP 65,000 Finishes Goods 1,25,000 Debtors 5,45,000 Creditors 9,75,000     Costs …

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Employee Motivating factors – NMIMS Assignment

Q1. XYZ Ltd has hired you as a consultant in order to devise a strategy to motivate their employees. Can you guide them with monetary and non-monetary Employee Motivating factors? (10 Marks) Employee motivation is something important for any organisation which will enable a company to enhance the performance and retain in the competitive markets. …

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DYNAMIC HRM, CAPABILITIES AND ORGANIZATIONAL AGILITY – NMIMS ASSIGNMENT

‘Mirage Investments Ltd’ is a wealth management company with multiple locations in India. The top management plans to create a dynamic human resource department for managing employee relations. You have been hired as their HR business Partner. Explain to the top management, what will be the objectives of your HR department in this organization. Give …

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Limitations of Accounting – NMIMS Assignment

Accounting is a process of collecting, organizing, and analyzing information. It is used in business management to make decisions about products and services, resources, debt and equity, and taxes. The advantages of accounting are that it helps you understand where your money is coming from and where it’s going however accounting has its own limitations. …

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