MBA Case Study question and answer on Marketing

Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with …

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The Employees’ Provident Fund (EPF)

The Employees’ Provident Fund (EPF) is a social security scheme in India that is managed by the Employees’ Provident Fund Organization (EPFO), which is under the Ministry of Labour and Employment, Government of India. EPF is applicable to organizations with 20 or more employees and certain other specified establishments. It is aimed at providing financial …

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Consumer Buying Decision Making Process

Consumer behavior refers to the actions and decisions made by individuals or households when they are purchasing goods or services. It involves studying how consumers make decisions, how they use products and services, and how they evaluate and respond to marketing and advertising efforts. Understanding consumer behavior is critical for businesses to develop effective marketing …

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Probability Solved Sums

There are 15 boys and 10 girls in the class. If three students are selected at random, what is the probability that 1 girl and 2 boys are selected? A. 1/40 B. 1/ 2 C. 21/46 D. 7/ 41 E. None of these The correct option is: C Solution: Total number of ways of selecting …

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Big Data, Cloud, and Analytics | MCQs with Solutions for MBA students 2

Mr. Saketh, a data scientist, received a data of his client Giridhar Enterprises which manufactures various engineering tools such as nuts, bolts, screws etc. Saketh arranged the data of the product sales based on the product category, customer list and time in months and years using Business Intelligence programming and submitted to his client in …

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Big Data Overview | MCQs with Solutions for MBA students 1

Researchers at the University of Texas at Austin are using information technology platforms to refine the art of cancer treatment by scanning petabytes of data for correlations between a cancer patient’s genome and the composition of their tumors. For processing such huge data faster, the computing platform used by the research ensures the processing is …

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Statistics for Business Decisions 2022

2022BUSINESS ADMINISTRATION- HONOURS : CALCUTTA UNIVERSITY Paper BBA-A202-C-3(Statistics for Business Decisions)Full Marks : 80 The mean, median, and standard deviation of a distribution are 45, 42, and 18 respectively, to find the skewness of the distribution. The formula for Pearson’s coefficient of skewness, which is a measure of the asymmetry of a distribution. A positive skew …

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Supply Chain Management | NMIMS September 2023 assignment solution

1. “Vidyut” is a electric bike start up which commenced operation in 2015. They cater to low-power vehicle for town ride. Their focus is Max 30 Kms speed limit vehicles which give maximum mileage of 40 Km per full charge. The price point is also matching this basic specification. With the city traffic increasing, they …

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NMIMS Strategic Management Assignment solution for September 2023

WPP became global advertising bemouth because of a relentless acquisition strategy. This has led to its global dominance in such a scenario. a. If you were an owner of a small full-service advertising agency what strategies would you adopt to compete. ANSWER: As an owner of a small full-service advertising agency competing against a global …

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NMIMS | Strategic Management Assignment Solution for September 2023

The Pro Kabbadi League PKL is India’s leading kabaddi league but is struggling with sponsorship. What could be the reasons for this lack of sponsor interest? What strategies would you recommend to the league management if you were its strategy consultant? ANSWER : Reasons for Lack of Sponsor Interest in the Pro Kabaddi League (PKL): …

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