ICFAI

INDIFFERENCE CURVE ANALYSIS

Economists like Hicks, Allen, Samuelson’s, Edgeworth etc. have criticized the utility analysis on the following grounds: •Utility is subjective.•Indivisible Goods.•Goods are not independent.•Marginal Utility of Money is not Constant.•Cardinal Measurement is not Possible.•Consumer is not so calculative.•Income Effect of Price change Ignored INTRODUCTION OF INDIFFERENCE CURVE IC analysis is a modern method to analyze consumer’s …

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Marketing: The Development of a Concept

MB 203: MARKETING MANAGEMENTMODULE I (MAKAUT MBA SYLLABUS & STUDY MATERIAL) 4 P’s OF MARKETING FROM 4P’s TO 4C’s OF MARKETING The Four Ps is being replaced by the Four Cs model, comprising of consumer, cost, convenience, and communication. The Four Cs model is more consumer-situated and fits better in the development from mass marketing …

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Strategic Management MCQ -2

BBA | MBA | B.Com | M.com | BMS | MHA | CA | CMA ANSWERS : (31)(b) the 9-cell GE matrix(32)(b) Monopolistic competition(33)(d) All of the above(34)(c) Product differentiation in the industry is low(35)(c) All managers, each attending to what needs to be done in their respective areasof authority and responsibility(36)(b) Niche(37)(a) Corporate dream(38)(c) …

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Strategic Management MCQ

BBA | MBA | B.Com | M.Com | CA | CMA Answer Key:(1) (b) the search for industries best practices that lead to superior performance(2) (a) gain buyer loyalty to its brands(3) (c) fundamental re-thinking and radical redesign of business process to achievedramatic results(4) (d) deeper level of basic assumptions and beliefs that are shared …

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